For sports clubs, leagues, and minor league sponsorship tools

Close More Sponsors.
Close Them Faster.

Sports sponsorship CRM built for growing sports organizations

SponsorDesk is the sports sponsorship CRM and sponsorship management software for organizations selling $10K–$500K in sponsorships. Track every lead, build proposals, deliver on assets, and lock in renewals — without spreadsheets or enterprise complexity.

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MiLB clubs USL leagues NCAA D2/D3 SPHL teams NJCAA programs Youth soccer
$2.4M
sponsorships tracked
Active deals
340+
sports orgs using SponsorDesk
Teams & clubs
98%
renewal rate avg.
Retained sponsors
4.8
average rating
42+ verified reviews
Sound familiar?

Sports organizations spend more time tracking sponsor information than actually selling. Deals fall through the cracks. No timeline, no activity log, no visibility into where things actually stand.

SponsorDesk

Every sponsor gets a full profile with outreach history, pipeline stage, and contact timeline — so nothing gets lost in the noise.

See how it works →

Contracts expire and you don't know until it's too late. Then you're scrambling to re-engage a sponsor who's already moved on to the next conversation. SponsorDesk's renewal alerts are core to the sponsorship management software workflow — nothing expires silently.

SponsorDesk

Renewal tracking and automated alerts surface contracts 90 days out — so you have time to build a proper case for renewal before the deadline hits.

See how it works →

Sponsorship management software makes your sponsorship CRM pipeline a one-click forecast — but only if it's not scattered across email threads, call notes, and shared documents. Board meetings become guesswork.

SponsorDesk

Live pipeline value with stage-by-stage deal tracking. Every deal is tagged with a value and stage, so your forecast is always one click away.

See how it works →

Each sponsor gets a different pitch, a different follow-up cadence, and a different experience. Without a sports sponsorship CRM, there's no system — just whoever remembers to send something.

SponsorDesk

10 personalized outreach templates and a contact log that keeps every touch consistent and documented, so every sponsor gets a professional experience.

See how it works →
What SponsorDesk does

Sponsorship software that closes more deals — without the spreadsheet chaos.

SponsorDesk is a sports sponsorship CRM — a single workspace to track sponsor leads, build proposals, send outreach, deliver on assets, and lock in renewals. It's sponsorship management software built for the leagues, clubs, and event operators that the enterprise platforms ignore.

If you've ever lost a renewal because you didn't see it coming, or written the same proposal three times in three different docs, this is the upgrade. Below is the feature-by-feature breakdown of exactly what you get — no vague "everything in the previous plan" language, every cap spelled out.

01

Find & qualify sponsor leads

Import the sponsor prospects your team already has — or pull fresh contacts from your local market with Hunter.io — and put them on a real pipeline.

  • Drag-and-drop Kanban pipeline with five stages
  • Sponsor profile with full contact & company info
  • Deal value tracking and stage-level totals
  • Auto-categorize as Lead, Contacted, Proposal Sent, Negotiating, Contracted
02

Send outreach that gets replies

Ten pre-built outreach templates written for sports sponsorship — preliminary asks, follow-ups, renewals, end-of-season recaps. Every contact logged automatically.

  • Cold outreach, follow-up, proposal, and renewal templates
  • Per-sponsor contact history & last-contacted date
  • SMTP email delivery with open & bounce tracking
  • Coming-soon: Hunter.io email finding & verification
03

Close, deliver, and renew

From signed contract to delivered signage — and back to renewal. Build proposals, track deliverables, and surface at-risk accounts before the off-season.

  • Branded proposal builder with inventory & pricing tiers
  • Sponsor delivery checklist per signed package
  • 90-day renewal alerts with engagement history
  • Top 10 Prospects report & revenue PDF export
Designed for the sports organizations the enterprise platforms miss
MiLBminor league baseball
USLprofessional soccer
NCAAD2 & D3 athletics
SPHLminor league hockey
NJCAAjunior colleges
Youth Soccerclubs & leagues
Pricing

Four plans. Every cap spelled out.

Pricing for sports sponsorship CRM — from a small USL academy to a multi-team NCAA department. Every tier lists exactly what you get: number of sponsor contacts, outreach templates, PDF report access, and support level — no vague "everything in previous plan" wording.

Starter
For small clubs & academies starting a sponsorship program
$99 /mo
What you get
  • Up to 5 sponsor contacts
  • Kanban pipeline with 5 stages (Lead → Contracted)
  • Sponsor profile pages & contact timeline
  • 3 outreach templates (intro, follow-up, renewal)
  • Sponsorship proposal builder
  • No Top 10 Prospects PDF report
  • Email support (24-hour response)
  • Standard email sending via SMTP
Start with Starter
Most popular
Pro
Most popular — for MiLB/USL/SPHL teams with a real pipeline
$199 /mo
What you get
  • Up to 25 sponsor contacts
  • Everything in Starter, plus:
  • 7 outreach templates (intro, follow-up, proposal, renewal, recap, two custom)
  • Sponsor delivery tracking & checklists
  • 90-day renewal alerts
  • Top 10 Prospects PDF report
  • Engagement dashboard (emails opened/replied)
  • Priority email support (same-day response)
  • Branded sender domain setup help
Start with Pro
Elite
For NCAA departments & multi-team operations running 50+ sponsors
$299 /mo
What you get
  • Up to 75 sponsor contacts
  • Everything in Pro, plus:
  • 10 outreach templates (full library + 2 custom)
  • Multi-team & venue sponsor tracking
  • Asset delivery + impression tracking per package
  • Pipeline forecast export (CSV)
  • Quarterly renewal forecasting call
  • Live chat support (business hours)
  • Branded sender domain (DKIM/SPF)
Start with Elite
Premier
For NJCAA/league offices & consultancies managing unlimited sponsors
$399 /mo
What you get
  • Unlimited sponsor contacts
  • Everything in Elite, plus:
  • 10+ custom outreach templates designed for your org
  • Multi-client & multi-org sponsor CRM
  • White-labeled sponsor portal
  • Custom PDF report builder (Top Prospects, Renewals, Delivery)
  • API access for custom integrations
  • Dedicated sponsorship success manager
  • Phone + chat support, 7 days/week
Start with Premier

All plans include the core pipeline, sponsor profiles, and proposal builder. See the full pricing page →

What you get

Every sponsorship deal — from first touch to renewal.

Sports sponsorship CRM pipeline tracking dashboard

Pipeline & lead tracking

Every sponsor lead in one pipeline. Track stage, value, contact history, and next steps. Know exactly where every deal stands — no guessing. It's sports sponsorship CRM built for the way clubs actually sell.

Sponsorship management software proposal builder

Sponsorship proposal builder

Build sponsorship packages in minutes — not days. Pick inventory, set pricing, add branding. A clean proposal your sales team can send in one click. A core piece of sponsorship management software that turns inventory into signed deals.

Sponsorship management software delivery tracking for sponsor activations

Sponsor delivery tracking

What did you promise this sponsor? Did you deliver it? Track every asset, activation, and impression — so you can prove ROI before renewal talks begin. The renewal case starts here — small detail that great sponsorship management software handles automatically.

Renewal intelligence & alerts

See which sponsors are engaged, who's at risk, and what your historical renewal rate looks like. Stop losing sponsors to neglect — sports sponsorship CRM that flags risk before it's too late.

Branded sponsor portal

Give each sponsor a simple dashboard where they can see their active packages, delivered assets, and the value you've provided — reducing "what did we get?" questions. Built into the SponsorDesk sponsorship management software platform.

Smart CRM alerts

Get notified when a deal stalls, a sponsor hasn't engaged, or a renewal is 90 days out — designed for the way minor league sponsorship tools actually operate.

Who it's for

Built for the operators behind minor league sponsorship tools.

01
Sports clubs & leagues Managing 5–50 sponsors across multiple seasons and venues. No dedicated sponsorship department — the same people doing everything else. SponsorDesk is the sponsorship management software that replaces the spreadsheets you inherited.
02
Amateur and minor league sponsorship tools Moving up from informal relationships with local businesses into a real sponsorship program. Need structure, not another spreadsheet. Our sports sponsorship CRM gives growing programs the structure they need to scale.
03
Event operators Running tournaments, camps, or multi-team events where sponsorship is a meaningful revenue line — not an afterthought — tournament and event sponsorship management software from a single dashboard.
04
Sports consultancies Advising sports organizations on sponsorship strategy and need a tool to manage client pipelines and reporting. Multi-client sponsorship CRM with reporting.

4.8 out of 5 — 42 verified reviews

Sports organizations trust SponsorDesk as their sponsorship management software.

What users say

How sports sponsorship CRM users run their programs

We were managing 14 sponsors across 3 spreadsheets. SponsorDesk cut our renewal prep from a full day to 20 minutes.

MT
Marcus T. Director of Corporate Partnerships
Atlantic League Club

Signed two new sponsors in our first month using the outreach templates. The pipeline tracker finally made it visual.

JR
Jenna R. VP Business Development
NCAA D2 Athletic Department

Renewals used to fall through the cracks every offseason. Now we get ahead of them 60 days out.

DW
Derek W. General Manager
Independent Pro Soccer Club
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The gap in the market
Enterprise platforms
SponsorUnited, KORE, SponsorFlo
Six-month onboarding
Designed for pro leagues and Fortune 500 brands
Requires a dedicated sponsorship staff
OR
What most teams actually use
Google Sheets and email threads
No pipeline visibility
Proposals take days to build
No idea if sponsors are happy until renewal talks
SponsorDesk is the sports sponsorship CRM that fills the space in between — sponsorship management software built for organizations selling $10K–$500K in sponsorships with one to five people doing the work, including minor league sponsorship tools in growing programs.

The sports sponsorship CRM that turns gut instinct into a real sponsorship pipeline.

SponsorDesk changes that. One place for every deal, every deliverable, every renewal conversation. Stop running on instinct and start running on data. Built for the leagues, clubs, and minor league sponsorship tools the enterprise platforms ignore.

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Common questions

Frequently asked questions

Questions about our sports sponsorship CRM, sponsorship management software, and how it fits minor league sponsorship tools.

What is a sports sponsorship CRM?

A sports sponsorship CRM is software purpose-built for sports organizations to track every sponsor lead, proposal, contract, and renewal in one place. SponsorDesk is a sports sponsorship CRM designed for clubs, leagues, and event operators who are tired of running their sponsorship program out of spreadsheets.

How is sponsorship management software different from a regular CRM?

General CRMs track contacts and deals. Sponsorship management software is built around the specific workflow of selling and delivering sponsorships — inventory, assets, deliverables, attendance, impressions, and renewals. SponsorDesk gives you that domain fit out of the box.

Do you support minor league sponsorship tools?

Yes. SponsorDesk was designed from the ground up for minor league sponsorship tools, semi-pro teams, and growing programs — anywhere the people selling sponsorships are also doing everything else. Pricing and onboarding reflect that reality.

How does the pipeline tracker work?

Each sponsor lead is a card in your pipeline. Drag it from Lead to Contacted to Proposal Sent to Negotiating to Contracted. Every card carries the contact history, last outreach date, deal value, and the next step you owe — so nothing falls through the cracks.

Can I track sponsor deliverables and renewals?

Every signed package in our sponsorship management software has a deliverables checklist — assets, signage, mentions, activations. Mark them delivered as you go, and the renewal case builds itself 90 days before a sponsor's contract ends.

Does SponsorDesk replace spreadsheets?

For most sports organizations, yes. SponsorDesk replaces the master sponsorship spreadsheet, the proposal-drafting doc, the renewal calendar, and the outreach tracker. Teams typically retire three to five spreadsheets in the first month.

How long does it take to onboard?

Most teams import their existing sponsor list and are running in under an hour. There is no six-month implementation — SponsorDesk is sponsorship management software you can begin using the same day you sign up.

What integrations do you support?

SponsorDesk connects to the email tools you already use (Gmail, Outlook), Stripe for invoicing sponsors, and Zapier for anything custom. The sports sponsorship CRM keeps the integrations your team actually needs without enterprise rollout overhead.

See all questions →
Early access open

Stop losing sponsors to slow follow-up.

SponsorDesk is the sports sponsorship CRM for organizations that need to look professional without paying for enterprise sponsorship management software.

Join 200+ sports orgs who are already managing their sponsorship pipeline with SponsorDesk. Get early access and a 30-day free trial.

"We closed three deals in the first week — deals we'd been chasing for months. SponsorDesk made us look professional."

Riverside FC Semi-pro soccer club, 500-seat stadium

No credit card. No enterprise software. Just a better way to run your sponsorship program.